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  • Products, Tutorial 4 July 2011 francesca

    Every day we are exposed to an incredible amount of images. How do we pay attention on one, rather than another? A good aesthetic attracts our attention more, and in a photograph that is generally made possible by three main factors: background, lighting and focus – as well as, of course, by the subject.

    The Background. Beyond specific problems due to the excessive size of an object, in most of the cases you will probably take pictures of products that have medium or small dimension. A neutral background always guarantees a clean and elegant result, which looks good on any web page. To have a uniform background on which the object can stand out, usually a simple paper sheet, a table or a wall are enough, if they are white or light gray. 

    Compositions may add a twist: if you want to add more items in your picture, make sure you match the right colors. Do not overcrowd the “set”: this could diminish the importance of your product.

    The Light. Lighting is essential for any photograph to be a good one. Try to avoid the flash as much as you can: it creates too heavy shadows and other parts too white. A strong diffuse light, such as natural light or the one that comes from particular lamps such as halogen ones, is preferred. Be sure to check the correct white balance setting in the camera: this will avoid the blue dominant in the case of halogen, or the yellow one in the case of bulb lights.

    Focus. If you are shooting small objects you do not need to use the zoom: the “macro” (now present in all cameras) is made on purpose to focus on objects close to the lens. Alternatively, zoom is useful to create the right shot of not too near objects.

    Please note also that wide-angle and telephoto lenses tend to distort the images with a “barrel” or a “cushion” effect. The best solution is always to use a medium setting – between 50 and 100 focal length when using a reflex camera – and then go closer or further from the subject to find the best shot.

    Check the frame: the product that you’re shooting must be preferably in the center, to be sure that it always appears at best. And finally, make sure of the famous “beep” of the camera that tells us that the subject is really in focus!

    Know your camera. Most of the digital cameras on the market has huge potential, which is often not used. If you haven’t already done so, take a few minutes for the instruction book. A good thing is also to follow the web communities about photography, you will definitely find the tips that suit you.

    Post-production. There are several free software useful to “fix” the images after the shooting: you can resize, crop, adjust color and brightness and so on. Many of them have automatic correction functions. If you don’t want to install a software on your computer, you can easily find many good options online, simple and free. Just search something like “free software online for photo editing” in Google!

    Blomming Requirements. Image files published on Blomming should have a minimum width or a minimum height of 640 pixels and a good resolution. Showing the products in the best possible way is essential for a good sales performance. You can add up to four photographs for every product, and clicking on them opens the “zoom” gallery. This is very useful to help customers make the buying decision!

    At the same time, the file should preferably be lightweight (preferably under 1MB), so even those who use slower Internet connections will have no trouble viewing. Blomming accepts the following file formats: JPG, GIF, PNG. Remember: nobody likes a pixelated image, too small or too heavy to be loaded.

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