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  • Store settings 19 December 2013 francesca

    Google Analytics is a free service from Google that allows you to monitor and analyze statistics on visits to a website. In this article we will see how to track the progress of your Blomming Shop : Google reports will allow you not only to improve your marketing strategies but also to increase the performance of your E-Commerce.

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    1. If you do not have a Google Analytics account, open it here (a Gmail account will be required). Click on Create an Account in the upper right corner, fill in the required fields and then click on Get Tracking ID. On the next page, just select and copy the code. (To see your ID go to Administration> Property Settings )
    2. Access your Blomming Account and go into Settings > Shop Settings. Just paste the Tracking ID in the Google Analytics field.

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    Now you can know the number of visits to your Shop and their channel of origin, and also which products are the most clicked to learn the behavior of the visitors. This helps you improve your marketing activities based on actual data. You can track what is happening on your Shop on blomming.com, on your Facebook Shop or on the Shop embedded in your site or blog.

    For a quick view of the interesting data, we have prepared for you this Dashboard: https://www.google.com/analytics/web/template?uid=s5HQwOTWTM6jw8wiNc_bqw

    Click on the link to choose the Analytics profile on which to install the template, so you’ll get an overview of visits, transactions and conversion rate.

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    Moreover, if you are already using a Facebook Marketing Campaign powered by AdEspresso, installing Google Analytics on Blomming allows you to monitor the performance in a direct way.

    For more information about features and potentialities of Google Analytics, please have a look to the official Help Section.